Marketing Generics introduction:
Marketing Generics is a specialist management consultancy, helping companies find and exploit competitive advantage. Our expertise is in marketing, strategy, business planning, organising, and enabling change, with particular experience and specialisation in high-tech businesses. Marketing Generics has, since its foundation in 1989 by Ian THOMAS, helped over 100 businesses and corporations around the world. We help companies to:
- Better understand their business and how to win in their chosen market
- Realign and transform their organisation and business models to become more profitable
- Get competitive advantage
Our main domains of competence are:
- Business Strategy. Strategic analysis and planning
- Marketing. Marketing analysis and planning
- Sales
- Organisation structure and fit
- Leadership and Teams
- Change Management
Practical ways we can support you:
- Workshops: focussed on particular challenges like market entry, getting competitive advantage, building the ecosystem, etc
- Training: for your people to increase their skills and capability (through Pedagogia, our sister Learning & Development consultancy)
- Coaching, 'hand holding' & mentoring: for people in your team whom you really want to develop
- Consultancy projects:such as analysis of the competition, customer insights, surveys, market plans, etc